At 718 Cyclery  they don’t just sell you a bike, they help you build one.  It’s a unique approach to the booming bike shop business, and it comes from a genuine desire of owner joe to reconnect with humanity.

“Our shop is a place where arrogance and attitude have no place. Approaching us with a question shouldn’t be as if approaching an altar occupied by the high and mighty. We work with metal and rubber, and will gladly explain our process to you. We are most proud of our integrity and reputation”

Video by Show Love (, the storytelling services of duo Peter Crosby (photographer, videographer) and Chauncey Zalkin (writer, social content strategist).

Music by The Album Leaf


About The Author

Lauren Rains is the editor at large of Outdoor Minded Mag. She is struck by wanderlust, and spends most waking hours of her life either exploring the outdoors around the globe or working on various passion projects be it film to microadventures to cooking chili. You can read about her adventures in life, biz and travel on her blog, and catch up with her on Twitter at @LaurRAINS.