Outdoor Minded Mag and BEYONDgear teamed up to create a social media experiment that shows it only takes a little bit of time and action to make a big difference. On December 18th we encouraged 100K people to tweet #adventure4good. Within 24 hours the campaign reached over 450,000 people around the world.
>> BEYONDgear has raised over $14,000 for a climbing wall in a secure community sports center in a shantytown of Rio. However, more is needed to build it and expand their organization, The Centro de Escalada Urbana. Each tweet brings awareness to their campaign, and helps us get closer to making this happen!
>> After you tweet it, head over to their campaign – A $25 contribution helps get the wall built, and gets you BEYONDgear’s trademark Stopper Necklace or Bracelet.